From the AJC article:"The new Topgolf entertainment complex that opened in Alpharetta in May is basically an upscale sports bar with more than 200 TVs and a menu ranging from sliders to Southern staples like shrimp and grits. It’s also a nightclub where you can hit golf balls embedded with microchips in a driving range dotted with targets.
After you sign up for a $5 membership, the high-tech golf balls know who you are and keep track of the score you accumulate during your visits. Each section of the target has a reader that detects the microchip in your ball, and that’s how you score points.
Topgolf offers leagues and tournaments, but nongolfers also are encouraged to come out and soak up the party atmosphere. On weekends you will find serious golfers working on their game, but at night singles, couples and groups come out to play and be seen. Weekdays, you find office workers stopping by on their lunch hours and after work to hit a few. Parents can register children for the free Kidszone.
Topgolf charges by the hour, at prices ranging from $25 to $45, depending on the time of day. It’s half-price Mondays-Thursdays.
Even with more than 100 hitting bays on three levels, golfers sometimes will find a wait on Friday and Saturday nights, but that gives you time to eat, drink and mingle with fellow members.
In July, Topgolf International Inc. announced plans for a second metro area location about 3 miles from Atlantic Station at 1600 Ellsworth Industrial Blvd. N.W., Atlanta.
Topgolf, 10900 Westside Parkway, Alpharetta. One-time $5 membership. Fee to hit balls is $25-$45 per hour. Hours vary; check the website. topgolf.com."
See the full article for AJC subscribers HERE.